We put transparency at the heart of everything we do.  We can speak to the origins and ingredients of everything we sell, from field to fork. We have excellent relationships with all our suppliers, so when people buy from us, they know what they are buying. 

We support traditional, artisan scale production methods.  Our activities help to sustain rural communities, rare breeds, and traditional skills while at the same embracing new technologies. 

We are a London Living Wage employer.  The relationships we have with our producers are in most cases several years old, so are by definition rooted in mutual benefit.   We have no time for the destructive buyer/supplier relationships that are endemic in our industry.

Everyone who works in our business is passionate about food.  We want to give our customers the best possible service, and the people who work in the business are the key to making this happen.

We believe that a short, transparent supply chain is the key to sustainable food retailing. We are a tiny business, but we endeavour to align ourselves with key sustainability principles in the industry, working towards goals of reducing waste, using more thoughtful packaging, being more socially responsible, and lowering our company’s impact on the planet.

The Borough Market has a Food Policy which gives a wider strategic context for these values.